Summary:
- Typography is an important part of graphic design and sets the tone for communication with your clients and customers. It can also help evoke emotion and establish credibility.
- We’re seeing many font trends for 2025: a comeback for traditional fonts, a rise in variable, adaptable fonts, and fusions of classic and modern styles.
- Serif fonts combine elegance with modernism while sans-serif fonts are clear and easy to read with a minimalist style. You can get fun and creative with display or variable fonts—both made for more playful yet functional designs. Add a touch of warmth and personality with a handwritten or organic font.
- Whatever fonts you choose for your print products, our Little Rock Printing experts can help bring your designs to life. We offer custom order sizes with no minimums and a free proof before you submit your full order.
Typography is a cornerstone of graphic design and can shape the way your clients or customers perceive your brand. The right font can evoke emotion, establish credibility, and set the tone for communication.
As you look ahead to next year, knowing what’s trending in the dynamic world of typography can give you an edge with your print materials and digital designs. We’re highlighting the 15 most popular fonts for 2025, detailing their unique features and ideal applications.
The Evolution of Font Trends
Typography trends continue to evolve and are influenced by the convergence of tradition and innovation. For 2025, we’re seeing shifts in aesthetic preferences and fonts that are rising in popularity based on technological advancements and cultural influences. Here’s a quick overview of some recent trends:
Resurgence of serif fonts: Classic serif fonts are back—valued for their elegance and sophistication.
Rise of variable fonts: These adaptable fonts offer multiple styles within a single file, enabling greater design flexibility.
Fusion of classic and modern: Designers are increasingly combining timeless styles with contemporary aesthetics for a fresh look.
Now that we know what to look forward to, let’s dive deeper into why you want to consider these fonts for your print products in 2025.
Courtesy: imgur.com
Serif Fonts
Serif fonts, known for looking authoritative and professional, are making a comeback with a contemporary twist. They’re perfect for larger blocks of printed text like on a flyer. Here are some of the most popular versions we’re seeing for 2025:
- Romie (by Margot Lévêque): A calligraphy-inspired display font that combines elegance with modernity, making it ideal for editorial use. Best For: Editorial layouts, fashion branding, and invitations.
- Garamond: A timeless classic known for its readability and elegance, widely used in print and digital media. Best For: Books, academic publications, and digital content.
- Playfair Display: A transitional serif font that blends traditional influences with contemporary design, popular in fashion and lifestyle branding. Best For: Fashion websites and magazines, lifestyle branding.
Courtesy: fontsarena.com
Sans-Serif Fonts
If you need a clear, readable text that’s simple yet adaptable across various media formats, a sans-serif font is a good choice. These fonts are modern and minimalist in appearance, making them highly legible for small text on digital designs or print materials with limited copy space like business cards. Trending options for 2025 include:
- Neue Montreal (by Pangram Pangram): A versatile grotesque font inspired by Montreal’s design aesthetics, offering a balance between display and text applications. Best For: Branding, editorial content, and website design.
- Aptos: Microsoft’s new default font, a neo-grotesque sans-serif designed for clarity and readability in the digital space. Best For: Digital platforms, documents, and user interfaces.
- Inter: A modern sans-serif font optimized for legibility on screens. Best For: Apps, websites, and data visualizations.
Courtesy: fontpath.com
Display Fonts
Switching gears, display fonts are made to be seen in a large size, like for headings and titles. These fonts often feature bold letterforms and decorative elements to help grab your customer’s attention. They also help convey a specific mood—from playful to elegant to futuristic; this makes them ideal for impactful printed posters or designing logos. Check out these fan-favourites:
- GT Super: A high-contrast display font that adds sophistication and impact, suitable for headlines and branding. Best For: Advertising, branding, and luxury publications.
- Cooper Black: A bold, rounded font experiencing a resurgence in retro-inspired designs. Best For: Vintage-themed designs and bold branding.
- Monument Extended: A wide, bold display font that commands attention. Best For: Contemporary branding, event posters, and logos.
Courtesy: 9to5google.com
Variable Fonts
For designers looking to make their life easier, consider using a variable font. You can store multiple variations of a font within a single file, meaning you can change the weight, width, and slant on the fly. This allows you to be more flexible in your design and provides a smaller file size compared to static fonts.
Variable fonts are more commonly used for digital designs, but can also help create visual hierarchy on print materials like signs and banners. These are the standouts for next year:
- Recursive: A versatile font offering multiple styles within a single file, allowing for dynamic design applications. Best For: Tech branding and adaptable digital designs.
- Roboto Flex: An extension of the popular Roboto font, providing greater flexibility in weight and width variations. Best For: Responsive web designs and mobile applications.
- Source Sans Variable: An adaptable font that combines readability with a wide range of stylistic options. Best For: Editorial projects and corporate websites.
Courtesy: fonts.adobe.com
Handwritten and Organic Fonts
The best part about handwritten or organic fonts is that they add a “human” element to a design, making them more personable, relatable, and warm. These fonts are great for a more informal design like a greeting card or other stationery. Avoid using them in large blocks of text—they shine better as a short phrase that draws attention.
- Sloop: A script font that adds a handcrafted, elegant touch to designs. Best For: Packaging, stationery, and boutique branding.
- Biro Script: A casual, handwritten font that conveys authenticity and approachability. Best For: Personal projects, social media graphics, and casual branding.
- Mairo: An organic, brush-style font that brings a natural feel to creative projects. Best For: Art projects, eco-branding, and lifestyle campaigns.
Bring Your Best Font Forward
By exploring these trending fonts, your business can stay ahead of the curve and leverage the unique characteristics of each font style to craft compelling designs. When choosing a font, consider its ability to convey your message and align with your brand identity. The right font is more than just a typeface—it’s a narrative tool that brings your vision to life. We can help you along the way! Little Rock offers custom order sizes with no minimums and a free proof before you submit your full order. Contact the Little Rock Printing experts for information about your order or to learn more about our print products.
